digital workflow

Back in the 90’s many of Australia’s big name, big budget, corporate companies paid software developers and software integrators great sums of money to implement “content management systems” which were purported to be the grail of digital management. Many a legend is still spoken of the multi-millions often paid upfront on these systems, but not many of these systems are still standing, or if they are they are not likely to be able to accommodate the vast amounts of digital assets that are now commonplace in the workplace.

We now demand a great deal more of our digital asset systems than we did back then. No longer is it sufficient to just save content and documents into a database. Now we expect our systems to automatically track our digital assets through their creation and distribution phases, sometimes even out the door to a printer or a client workspace.

And our digital assets have changed. We now have multiple forms of image files which need to be stored with the technical details of how and when they were created and who owns the IP. We need to be able to manipulate these images and still have access to the original copies.

Some of the digital asset management companies we work with and highly recommend are listed on our DAM partners pages with details on their products and some case studies of companies we have worked with. If you have a DAM problem in your workplace, or are trying to achieve a digital workflow that needs some expert advice please give us a call and we’d be happy to come over and take a look.

National Museum Australia

The Content Services Division at the National Museum of Australia (NMA) are responsible for web publishing, print editing and publishing, exhibition text editing, image copyright clearance and licences, multimedia production and collection information management. They are basically an internal service section, although also responsible for handling any external requests that are received for the above type of work. They work with printers, designers, production companies and other cultural institutions. They also liaise with other sections within the museum such as the exhibition project management team who are responsible for the production of graphics and exhibition fitout, and are often called on to deliver different products for the same project, ie one exhibition that is developed for the physical space also may have produced for it a catalogue, a Media CD, multimedia material, touchscreen or interactive products and a website component to name a few.

thinkRED were contracted by NMA in 2005 to critically analyse their internal service delivery to help highlight how they might become more effective in their provision of content services as well as identifying any systems that may help support these processes

digital workflow >
DAM partners >
DAM associations >



Terri went along to see what was new this year and found the stand out programme to literally be standing out of the screen – in stereoscopic 3D that is.